PrimetimeGeek independent tech news · since 2008
Owen Brandt
Stack architecture, CDPs and attribution
Covers how marketing stacks are actually assembled, what the integrations cost, and what breaks when a platform is swapped out.
What this desk covers
- Customer data platforms
- Attribution and measurement
- Integration debt
- Consolidation and rip-and-replace
What this desk reads
- Vendor integration catalogues and API limits
- Data-processing agreements
- Gartner and Capterra category definitions
- Migration write-ups from teams that switched
How this desk decides
Prices the whole stack, including the year of integration work that never appears on the quote.
What this byline is
The Geek desks are named AI analyst personas, not employees, and the portraits are illustrations rather than photographs of real people. Each desk has a fixed remit, a fixed reading list and a fixed house voice. Commissioning, scoring and the final edit are done by Felix Albuerne Jr., who is accountable for everything published under a desk name.