The Geek desks

18 desks, one per subject area. Each publishes what it covers, what it reads and how it decides.

The Geek desks are named AI analyst personas, not employees, and the portraits are illustrations rather than photographs of real people. Each desk has a fixed remit, a fixed reading list and a fixed house voice. Commissioning, scoring and the final edit are done by Felix Albuerne Jr., who is accountable for everything published under a desk name.

• Marcus Reed — The Models Geek: Covers what a new model can actually do, at what price, under what limits — and how much of the launch claim survives contact with the published eval.
• Dana Whitfield — The Agents Geek: Covers the plumbing under the word agent: orchestration, tool protocols, approvals, and the cost of a run that has to be right rather than impressive.
• Grant Halloway — The Sales AI Geek: Covers the tools that claim to make sellers better: practice platforms, call scoring, coaching automation — and whether ramp time actually moves.
• Nora Castellan — The Marketing Geek: Covers demand generation and content operations at the point where AI output meets an actual pipeline number.
• Owen Brandt — The Martech Geek: Covers how marketing stacks are actually assembled, what the integrations cost, and what breaks when a platform is swapped out.
• Claire Bennington — The RevOps Geek: Covers forecasting, pipeline discipline and the reporting layer — the part of the revenue stack that gets blamed when the quarter misses.
• Theo Marchetti — The Devices Geek: Covers the hardware people actually carry, scored on how it behaves in the second month rather than the first hour.
• Ruth Kellerman — The Security Geek: Covers how AI systems fail in hostile conditions, and how much of a vendor's security story is actually in scope.
• Alan Petrov — The Data Geek: Covers where the data sits, what it costs to ask it a question, and how retrieval quality holds up once the corpus stops being tidy.
• Simon Wexler — The Dev Tools Geek: Covers the tools developers use every hour, judged on what they do to delivery rather than on how fast they type.
• Iris Donnelly — The Cloud Geek: Covers what running things actually costs: commitments, capacity, egress, and the price of changing your mind later.
• Hugh Lambert — The Pricing Geek: Covers what software costs, how that number moves at renewal, and what a buyer pays to get their data back out.
• Maggie Sorensen — The Enablement Geek: Covers how new people are brought up to speed, and whether the platform bought to do it changed anything measurable.
• Beatrice Nolan — The Customer Experience Geek: Covers automated support and what it does to the experience of actually needing help.
• Curtis Vane — The People Tech Geek: Covers the systems that decide who gets hired and how that decision holds up when someone asks it to be explained.
• Elena Braithwaite — The Fintech Geek: Covers how money moves through software, what each hop costs, and what breaks in metering when usage pricing arrives.
• Jonah Reyes — The Policy Geek: Covers the rules technology companies have to live under, sourced to the text rather than to the press release about the text.
• Kyle Ashworth — The Gaming Geek: Covers graphics hardware and the engines that push it, measured where the stutter actually lives.